From "Weird Kid" to Agency Owner: Finding Success in a Niche
Episode Summary:
We live in a world of noise. Marketers tell you to build a 5-step funnel, hustle harder, and cancel your Netflix. But what if the secret to success isn't doing more, but finding the specific path that works for you?
In this episode, Jim sits down with Jamie Samples, owner of Yellow Barn Media. Jamie has spent 15 years running a successful marketing agency in a super-specific niche (the horse industry) while managing a hobby farm, a family, and high-functioning ADHD.
They have a raw, "clear as mud" conversation about the messy middle of entrepreneurship. Jamie opens up about the moment she realized her identity was too wrapped up in her business, the "red flag" of losing her peace, and the practical hacks she uses to manage a busy brain.
Key Takeaways:
- The Power of the Niche: You don't need to serve everyone. Jamie built a thriving agency by focusing on what she knew and loved: Horses.
- ADHD & Productivity: Standard advice like "wake up at 5 AM" doesn't work for everyone. Jamie shares her "finger trick" for remembering tasks and why she watches YouTube Shorts in the carpool line.
- Identity vs. Work: Two years ago, Jamie faced a hard truth: "If I died tomorrow, my business wouldn't care. My husband and son would." She shares how she disentangled her worth from her work.
- The "Peace" Barometer: How do you know when you are drifting back into toxic hustle? For Jamie, the red flag is "Losing Peace."
- Filtering the Noise: You don't need to listen to every guru. Find the people who align with your values and ignore the rest.
Favorite Quotes:
- "I had to teach myself to slow down. I realized I could not do it all."
- "If I would've died the next day, my business, my clients aren't gonna care. My husband and my son are gonna care."
- "Losing peace... that's my red flag."
- "Discipline is rarely a personality trait. It is usually a calendar decision." (Jim)
- "Find the path that works for you... and work that plan over and over."
Resources:
- Join the Newsletter: www.leadwithjim.com/nl
- Full Episode Show Notes & Transcript: www.leadwithjim.com/podcast
- Connect with Jamie: YellowBarnMedia.com
- Jamie’s Resources: Check out the courses and resources mentioned in the episode.
Mentioned Episode: Balance is a Myth (The Unshakable Life)
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Transcript
Hey, friends, welcome back to the show.
Speaker A:You are listening to the Unshakable Life, and we're here to help you build a foundation so that whatever God's called you to, you can actually do and not feel like you're going to fall apart.
Speaker A:And today on the show, I have a very special friend of mine, Jamie Samples.
Speaker A:We've been connected for a while.
Speaker A:Finally, we're here to have a great conversation.
Speaker A:Welcome to the show, Jamie.
Speaker B:Thank you for having me, Jim.
Speaker B:I cannot wait.
Speaker B:I'm so pumped.
Speaker A:Same here.
Speaker A:So why don't you, for those who don't know, you take the next 30 to 90 seconds and just tell people what you do.
Speaker B:So I am a marketing agency owner in the.
Speaker B:In the equine space, which is the horse industry.
Speaker B:So very niche space.
Speaker B:And I've been doing that for about 15 years.
Speaker B:I'm a mom of a kiddo, a wife, and we have a small hobby farm.
Speaker B:So we have horses, chickens, dogs, cats, et cetera.
Speaker B:On the marketing side, for me, we absolutely love serving our community through done for you options and whether it's social media, email, Facebook ads, whatever it is.
Speaker B:And the.
Speaker B:One of the questions we get asked all the time is, do you only work with the horse industry?
Speaker B:No, we work with other industries, too, but we really do enjoy working with the horse industry because that's an industry I grew up in.
Speaker B:So that's the very short version, Jim.
Speaker A:That's all right.
Speaker A:So there's a lot to unpack.
Speaker A:So I want to start with the whole marketing for horses.
Speaker A:Now, I know that's not, you know, you're not out there marketing for horses, but horse, you know, owners and stuff.
Speaker A:Like what?
Speaker A:When you got started getting into marketing, first and foremost, how did that happen?
Speaker A:But then again, secondly, how did it come to this niche?
Speaker A:Because there's always that struggle in picking a niche, and you pick a very, very fine niche.
Speaker A:It's, like, super specific.
Speaker B:Yeah.
Speaker B:So a lot to unpack there, too.
Speaker B:But the long and short of it was I was working at a.
Speaker B:Actually at a Christian nonprofit, and I've always been an entrepreneur.
Speaker B:And I was like, I just want to do something.
Speaker B:Facebook had just opened up for business pages.
Speaker B:No one knew how to use them.
Speaker B:And so I started for my own little whatever business I had at the time, playing around with it.
Speaker B:I started going to networking events, and people would ask about Facebook, and I was like, oh, it's really easy.
Speaker B:You just do this.
Speaker B:People would invite me to lunch and say, can I buy you lunch?
Speaker B:And have you set up a business page for me on Facebook.
Speaker B:So I was, like, bartering my services.
Speaker B:And then at the nonprofit I was working at, there was an amazing guy that worked there, and he was like, jamie.
Speaker B:And you have to work yourself out of, like, a corporate job, and the way to do it is to make sure you pick the right niche.
Speaker B:And so he gave me a homework assignment.
Speaker B:He said, go home and tell me.
Speaker B:Like, he gave me all these questions, and then he said, come back and tell me.
Speaker B:And I said, well, he's like, what do you know a ton about?
Speaker B:And you really enjoy.
Speaker B:And I'm like, well, horses and dogs.
Speaker B:And so we.
Speaker B:I kind of did the assignment, and I literally was like, I'm just going to work with the horse industry.
Speaker B:So it wasn't really calculated.
Speaker B:It just was like, someone said to me, pick something you love.
Speaker B:Pick something you know a lot about and do that.
Speaker B:So that's what I did.
Speaker A:So then how did you learn marketing?
Speaker A:Because it's like, I had Rachel Peterson on an episode several back, and she said when she got started, she basically got hired to market and then went home and Googled how to market and then figured it out.
Speaker A:And now, now you know the phenom of who Rachel is.
Speaker A:So, like, how did you dig into that?
Speaker B:Well, I don't know the stats, Jim, but there's something out there that says, like, you really only need to know 5% more than the person you're working with.
Speaker B:Right, right.
Speaker B:I have to know a little bit more.
Speaker B:And the horse industry itself is very antiquated.
Speaker B:It's very old school.
Speaker B:They do not attach themselves to new ideas very well.
Speaker A:Right.
Speaker B:So when Facebook came and people realized they could start using it for their business, they wanted to do it, but they didn't know how to do it.
Speaker B:And I did just what you said.
Speaker B:I went home and did it, tried it for my own business.
Speaker B:I found out what worked, I found out what didn't.
Speaker B:I listened to things like Social Media examiner, like their podcast and things like that way back, and I was like.
Speaker B:And I got on their newsletter, and I was like, how do I do this?
Speaker B:So I just got ahead of the game and put myself in a position to learn.
Speaker B:And then I've always been, you know, 5%, 10% now, 50, 60, 70% ahead of the people I'm serving.
Speaker A:She just dropped a bunch of gems.
Speaker A:She said, I didn't know it.
Speaker A:So I got on.
Speaker A:I got connected to industry experts at the time, and they were on their newsletters.
Speaker A:Guys, make sure you're doing things like that.
Speaker A:To stay ahead of it so that you are sharp.
Speaker A:That's.
Speaker A:That's nuggets in itself right there.
Speaker A:So thank you for sharing that, Jamie.
Speaker A:So, like, let's move into.
Speaker A:So we're in marketing, we're going to move in.
Speaker A:You're doing horses, which is a whole career in itself.
Speaker A:Your mom, your wife, you've got a hobby farm.
Speaker A:How do you manage life and be productive?
Speaker B:Well, I am high functioning adhd.
Speaker B:Adhd, add all the letters.
Speaker B:But I have number one.
Speaker B:The Lord is the Lord of my life.
Speaker B:And so that has been the thread through, through everything I'm gonna say before and after.
Speaker B:But practically speaking, for me, I had to slow down and realize I could not do it all.
Speaker B:I am a doer.
Speaker B:I like to do things fast.
Speaker B:I like to do things furiously.
Speaker B:And I don't want to stop along the way and try to figure things out.
Speaker B:I just want to get it done.
Speaker B:I had to teach myself to slow down, to accept help, to also find help and outsource.
Speaker B:From a business perspective perspective and a household perspective.
Speaker B:I found out that a good example is if I'm super busy and I need someone, I need to find a little bit of time in my schedule, I can hire a kid to come clean my horse stalls to give me an extra hour to do deep work in my business.
Speaker B:And when I look at that, you know, let's just say you bill out at 250 an hour and I'm paying them 20 an hour to clean stalls.
Speaker B:So I think for me, besides the spiritual strength side of it, the practical pieces, I learned to outsource the right things to the right people.
Speaker A:So this brings another layer of the conversation because you just casually drop, I'm high functioning adhd, you know, the whole letters and stuff.
Speaker A:So you just casually drop that.
Speaker A:So how do you find.
Speaker A:Because you're on the other side of, you know, how to manage it.
Speaker A:Well, so what were some of the struggles to get to that point?
Speaker B:Well, I think I have always felt different.
Speaker B:I've always felt weird.
Speaker B:I've embraced it.
Speaker B:It's never really bothered me.
Speaker B:But to be honest, funny enough, I started watching a ton of Instagram Reels and TikTok reels from people that are like neuroscientists.
Speaker B:And they started talking about how your brain works, right?
Speaker B:And I started just doing some of the little tiny things that they were teaching me to do.
Speaker B:Simple, simple things.
Speaker B:I mean, I know this is going to sound crazy, but the one thing I do that I learned is, you know, we joke about it as Adults like you work for you walk from one room to another and you can't remember.
Speaker B:Well, I started like, what I do and my family knows if I'm holding up my fingers walking through the house, do not talk to me, do not distract me, because I know walking from here to there.
Speaker B:I have to remember to get the laundry out and fill the dog water, whatever it is.
Speaker B:And this is how I do it.
Speaker B:So I think I didn't.
Speaker B:I had to stop caring about what other people thought, what other people necessarily even said worked for them.
Speaker B:I had to find what worked for me, even if it was weird and awkward.
Speaker A:Right.
Speaker B:It's work for me now.
Speaker B:And now, like, I can remember things, I've slowed down and.
Speaker B:And again, this is a huge topic.
Speaker B:But for me, quite practically, I started reading books, reading vlogs, Kind of the same thing, like learning about how the brain functions and then fitting it to what have I been through and how can I apply some of this and figure out what works for me and what doesn't and do more of what works.
Speaker A:So lots and lots of trial and error in the midst of it.
Speaker A:That's fascinating to me.
Speaker A:I. I'm somebody who also has some high functioning adhd.
Speaker A:So I'm sitting here like, okay, I can do that, because I just still don't.
Speaker B:I.
Speaker A:The finger up thing, I'll be like, all right, don't talk to me.
Speaker A:So I'll just randomly walk around the house with fingers up now just.
Speaker A:Just to see what my kids say, you know?
Speaker A:You know.
Speaker A:But I find that super valuable because a lot of entrepreneurs will casually drop, oh, I'm just ADHD or whatever.
Speaker A:But then there's some of us who actually are diagnosed with it and on this level of struggle.
Speaker A:So hearing how you're getting through that is.
Speaker A:And being success, successful as you are is a blessing to hear.
Speaker A:So thank you for going into that, especially understanding the neuroscience and reading and pouring into yourself.
Speaker A:So.
Speaker A:So do you have a personal development time or do you kind of just.
Speaker A:It comes when it comes.
Speaker A:Like, how does that look like.
Speaker A:Because, like, I'm.
Speaker A:Your schedule's massive.
Speaker B:Yeah.
Speaker B:And you know, the funny thing is, a lot of people think that I watch or.
Speaker B:Excuse me, I listen to a bunch of podcasts.
Speaker B:I don't.
Speaker B:Okay, I. I have a handful of people that I follow that I love, and I literally, the people that are creating the best content on reels, shorts, YouTube shorts.
Speaker B:Because for me, if I'm sitting in a carpool line waiting to pick up my kid, I can watch six or eight or ten shorts or reels or whatever that is.
Speaker B:And for me, that's also fits my attention span.
Speaker B:Like getting me to listen to like we were talking like a three hour podcast.
Speaker B:I am never doing that.
Speaker A:Right, me either.
Speaker B:So it's been like, it's bite sized things.
Speaker B:I'll usually leave a book in my car.
Speaker B:Typically it's a marketing or a professional development book.
Speaker B:If I'm waiting somewhere, waiting on someone, I'm early to someplace case I'll read little tidbits here and there.
Speaker B:So to answer your question, no, I don't have like a specific time.
Speaker B:I just know what motivates me and fills me is I make sure obviously I do have a time that I read my bible.
Speaker B:I have an allotted time that is ideal for me because obviously that's the ultimate personal development.
Speaker B:And then after that it's just little pockets of time.
Speaker B:I just trained myself to grab those pockets instead of sit mindfully and scroll and doom scroll to try to fill my brain with like practical tips.
Speaker B:Whether it's entrepreneurship, mother, mother, mothership, parenting, being a better wife, cooking, like whatever.
Speaker B:I just try to fill my pockets of time with information that's helpful.
Speaker A:Awesome.
Speaker A:So we're going to start a new trend.
Speaker A:Mothership is now the mother entrepreneurial.
Speaker A:So that's going to be shirts.
Speaker A:We're going.
Speaker A:So I love it.
Speaker A:I love it.
Speaker A:So, so let's, let's dive into or at least shift the conversation to more identity.
Speaker A:Because identity becomes a very.
Speaker A:Everybody gets a lot.
Speaker A:Let's, let's say it this way.
Speaker A:There's a lot of struggle around getting your identity from what you do and you do a bunch.
Speaker A:I mean like we, like I said, horse, parent entrepreneur, you know, hobby farm and then your own personal stuff.
Speaker A:How do you manage not to get lost in any of that?
Speaker B:Well, two years ago, you know, we all have struggles in life, right?
Speaker B:Things that come up, it doesn't matter what it is, we all have them.
Speaker B:Right.
Speaker B:So a couple years ago, I went through something just really horrific for me personally.
Speaker B:I didn't know how to deal with it.
Speaker B:I didn't know what was going on.
Speaker B:What I can say is this, I'll preface.
Speaker B:I have always been an amazing worker, an amazing entrepreneur, right.
Speaker B:I haven't always been the best wife and mother because I love working.
Speaker B:And I can look back and see that too much of my identity was in being a business owner.
Speaker B:Genuinely love doing it.
Speaker B:Like I love it.
Speaker B:And so I don't think I was like seeking out my identity in my work But I think I just naturally progressed there, right?
Speaker B:So two years, roughly about two years ago, the Lord really humbled me in a, in a way that was very uncomfortable.
Speaker B:And so for me, I think I had to like, you know, something hit me, I had to sit down, I had to have a long months and months of chats with the Lord about how I feel about this.
Speaker B:And now looking back two years, I can see that I needed that course correction because too much of my identity was like if anything happened, I would come to my office and work because I knew I was successful here, right when, when I was not serving my family, it would nothing super detrimental, but I should have been doing a better job as a wife and a mother, serving my family as my first ministry instead of just retreating to my office because I knew this is where I find my success.
Speaker A:Now that, that, that statement right there brings up a thought.
Speaker A:I should have been doing this.
Speaker A:Like how do you determine what is the acceptable line of this is the bare minimum of what I should be doing versus, you know, how we always go and should, should, should, should, and we're much higher in expectation than reality.
Speaker A:How do you like navigate that?
Speaker B:I think going through the challenge that I did, it's, it's such a deep thing that I went through.
Speaker B:But essentially I'm not one of those people that's like, I should have done this, I should have done this, right?
Speaker B:But when I made the course correction, I looked and I saw specifically the difference in my 10 year old son and we had some deep conversations because I'm one of those moms that can go to my kid and be like, I made a mistake, you know, I, I, I didn't fulfill this for you in this area or whatever.
Speaker B:So I think for me I just saw that I was working so much and although it was providing money for our family and it was awesome and we loved our lifestyle, if I would have died the next day, my business, my clients aren't going to care.
Speaker B:My husband and my son are going to care.
Speaker B:I don't really know.
Speaker B:I just know that I felt it after the fact, after I made the correction and, and the course correction for me was very uncomfortable.
Speaker B:And I frankly, from a spiritual perspective, I was mad about it.
Speaker B:I'm like, I don't want to have to do this.
Speaker B:Other people in my life should make the change because it's made, it's, you know, it's a whole thing.
Speaker B:But I think I, well, I prayed about it.
Speaker B:I was in a position where I knew that I needed to make that correction.
Speaker B:And from a practical standpoint, it was very hard doing it.
Speaker B:But after the fact, as per the usual, I can see why I did it, why I needed to do it.
Speaker A:Right.
Speaker B:And I know that's a little bit like, clear as mud, but it's okay.
Speaker A:Hey, listen, Mud.
Speaker A:Clear mud is okay.
Speaker A:So.
Speaker A:So then now this.
Speaker A:This comes in because that's.
Speaker A:It's.
Speaker A:It's one of those things where it's.
Speaker A:We oftentimes will go to a higher expectation and we become overbalanced on the opposite side, and that's really where it comes in.
Speaker A:And.
Speaker A:And so now, coming back full circle on this question, where do you have, like, markers or boundaries or little flags that you've put in that says, oh, wait, I'm starting to slip back to this to help protect you.
Speaker A:Protect that time.
Speaker B:Yes.
Speaker B:And the interesting thing is, it's going to sound crazy, but in that the last two years, I have had.
Speaker B:So.
Speaker B:Even though I've been crazy uncomfortable, I have had so much peace as I was making that course correction.
Speaker B:So for me, when I start feeling, like, anxiety and I start feeling some of that, like.
Speaker B:Like the negative hustle culture, as an entrepreneur, like, I gotta do the like.
Speaker B:For me, my course correction is just.
Speaker B:And my red flag, if you will, is when I start to feel that ramp up again, where I'm just like, oh, like, you can feel it in your body.
Speaker B:I'm like, okay, no, God has a plan.
Speaker B:He has put me in this position, and I need to power down a little bit, whether it's with my son or my husband or whatever.
Speaker B:So I think it's losing peace.
Speaker B:Losing peace.
Speaker B:That's my red flag.
Speaker B:Like, okay, you're doing too much.
Speaker B:You're striving, and I'm not leaving enough Runway for the Lord to do his thing, because I can't do it all.
Speaker B:I have to do it in his strength only.
Speaker A:So, yeah, absolutely.
Speaker A:So what do you.
Speaker A:What would you say?
Speaker A:Like, what keeps you grounded?
Speaker A:Like, it's one thing is the cognitive decision of, okay, red flag, losing peace.
Speaker A:But then what grounds you in that?
Speaker B:100%?
Speaker B:I.
Speaker B:Last January, I started reading my Bible every day.
Speaker B:Like, every day.
Speaker B:I'm committed to it.
Speaker B:I don't care how tired I am.
Speaker B:But not only read it, but study it.
Speaker B:I've been a Christian my whole life, but I've never actually, like, studied the Bible.
Speaker A:Wow.
Speaker B:And I have been having so much fun.
Speaker B:Like, I love reading the Bible.
Speaker B:And so for me, if I miss that time, because obviously, we're humans, right?
Speaker A:Right.
Speaker B:I hadn't read for 360.
Speaker B:Whatever days in a row.
Speaker B:I've missed days.
Speaker B:But ideally, what keeps me grounded is knowing, like, as long as I submit to the Lord and I'm obedient and I get into my word, Even if it's 15 minutes, it always brings me right back to where I'm supposed to be with the Lord, with my mind, my peace, my husband, my kid.
Speaker B:It's.
Speaker B:I like, it's crazy how awesome it is when you read every day.
Speaker B:It's awesome.
Speaker A:I love that.
Speaker A:And I actually did a study, and I'll post this in the show notes, because I don't remember the exact study, but they gave percentages that said, the longer and the more often that you're in your Bible, the less depression you feel, the less anxiety you feel.
Speaker A:And I was like, wow, I don't know who did the study, but it was.
Speaker A:It was fascinating.
Speaker A:And so hearing you say that, I'm like, that makes a lot of great connections.
Speaker A:So then.
Speaker A:So then, okay, so you're, you know, here's Jamie, super confident, super together, super.
Speaker A:All that stuff, right?
Speaker A:Amazing entrepreneur.
Speaker A:And, you know.
Speaker A:But what about pre.
Speaker A:All of that when you're the.
Speaker A:The weird, insecure person coming up or even at the beginning?
Speaker A:Because a lot of my listeners on the show are starting out and they're coming up, and they may deal with imposter syndrome, they may deal with burnout, you know, different things like that.
Speaker A:Like, was there ever a time where you were going through stuff like that as you were building to this place?
Speaker A:And then how did you.
Speaker A:How did you get through a lot of that?
Speaker B:Yes, all of the above.
Speaker B:All of the above, all the time.
Speaker B:But practically speaking, so way back in the day.
Speaker B:So I've been an entrepreneur since I was 13, and I joke about it, I was never really popular in high school.
Speaker B:Starting out, like, if you want to go way back, everyone liked me, but I wasn't popular.
Speaker B:Like, we didn't have money, so I've always felt like a fish out of water.
Speaker B:But I always wanted to be doing something else.
Speaker B:Like the entrepreneurial mindset, right?
Speaker B:I didn't care about sports.
Speaker B:I was like, how can I build a business at, like, 13?
Speaker B:Which is weird.
Speaker B:Anyways, not so much this day and age, but back in the day.
Speaker B:So I never really fit in, ever.
Speaker B:My whole life, people liked me.
Speaker B:That was.
Speaker B:That was it.
Speaker B:I've always felt out of place.
Speaker B:And now that I'm almost 50, I know.
Speaker B:So I'll fill in the middle.
Speaker B:But now that I'm almost 50, I'm exactly where God has, like, exactly.
Speaker B:I know what God wants me to do and it's huge and it's awesome and it's exciting.
Speaker B:However, in the messy middle, I didn't always feel that way.
Speaker B:I always, I have been burned out more often in my life than not, and I haven't.
Speaker B:My, my dad always told me growing up, if people pick on you, it's because they like you and, or they love you.
Speaker B:And I'm like, well, I have been so loved my whole life, right?
Speaker B:Because I've always been the odd man out.
Speaker B:I always, I.
Speaker B:Well, I have never thought the way that normal people think ever.
Speaker B:It doesn't matter if I'm at church, if I'm at.
Speaker B:I don't care if I'm at a carnival.
Speaker B:My brain works totally different than other people, the majority of people.
Speaker B:So I've always felt out.
Speaker B:But again, and I think so if you're, if you're one of those people.
Speaker B:So I'll speak to your listeners, right?
Speaker B:If you're someone who's just starting a business, you're like, my mom doesn't agree with this.
Speaker B:She thinks it's dumb.
Speaker B:Or my uncle said, blah, blah, blah.
Speaker B:First of all, if you're a believer and you're, you know, the Lord is telling you to do it, do it and just lock yourself in.
Speaker B:Lock in and do it.
Speaker B:Stay in your word.
Speaker B:Do what you need to do.
Speaker B:If you're just listening Jim's podcast, like, I get really inspired and I don't really know what all this God stuff is.
Speaker B:If you have a dream and a vision, the majority of people in your life are absolutely not going to support you.
Speaker B:There's stats on that too.
Speaker B:I just went to something this weekend and they were talking about, you know, obviously we've all heard this thing about the, the number of people you have around you in your life get better people around you.
Speaker B:If you are like, I feel all kinds of ways and they're negative and I have this big dream and I want to start this business.
Speaker B:Like I want to start this bakery or this T shirt shop or whatever.
Speaker B:If the people around you, they're not probably, honestly, the honest truth is they're not going to believe in you.
Speaker B:I love my mother and I love my husband.
Speaker B:They are not entrepreneurial minded.
Speaker B:They love me and they support me, but they think I'm insane.
Speaker B:The things that I in there, that my closest people, and they're amazing people, but they have no concept of how an entrepreneurial journey feels.
Speaker B:Looks like and what it takes to get where you want to go.
Speaker A:Absolutely, absolutely.
Speaker A:Because.
Speaker A:Go ahead, continue.
Speaker B:No, so I just wanted to say the other thing is you're guaranteed to be in the messy middle a long time.
Speaker B:And some people are like, well, that's not very encouraging, but it's the truth.
Speaker B:And if you as a person, as an entrepreneur, as a follower of Jesus and find what works for you just because.
Speaker B:Great example.
Speaker B:Just because someone says you have to get up at 5am every day, read your Bible, work out before the kids get up, and all these things, guess what, friends?
Speaker B:That does not work for me ever.
Speaker B:I have tried it because everyone told me that's the only way to be successful.
Speaker B:No, find the path that works for you.
Speaker B:Now, challenge yourself.
Speaker B:Don't be lazy, but find what works for you and work that plan over and over and over.
Speaker A:I love that.
Speaker A:Last night in a group, I was in a group having a conversation.
Speaker A:I made a post in the group.
Speaker A:I said, if you want to improve the quality of your life, get healthier boundaries and better quality people.
Speaker A:End of story 100.
Speaker B:100.
Speaker A:So the fact that you're bringing that up is this.
Speaker A:I. I can't emphasize that enough.
Speaker A:I think too many people don't have quality people around them and they have no boundaries or they have really weak boundaries.
Speaker A:And I think those two things.
Speaker A:Thank you for that.
Speaker A:Wow, that's really good.
Speaker A:So.
Speaker A:So you heard.
Speaker A:So you heard it.
Speaker A:Guys, don't cancel your Netflix.
Speaker A:Just go out and figure out what works for you and do the things that God is telling you to do.
Speaker A:So anyway, I just get tired of seeing all those posts and stuff.
Speaker A:Cancel your Netflix.
Speaker A:Become a hermit for the next 10 years.
Speaker A:I am a social butterfly.
Speaker A:Hermit Life does not work for me.
Speaker A:Anyway, let me ask you this question.
Speaker A:And then, because as we're going to start laying in the plane, because I think it's funny, there's a lot of noise.
Speaker A:You're a marketer, there's a lot of noise.
Speaker A:And you get these crazy statements all over the place.
Speaker A:How do you navigate that in a way that says, you know, decrease the noise?
Speaker A:Because a lot of people, you don't know if they're what's true and what isn't out there in the marketing space.
Speaker B:Yeah.
Speaker B:And you don't know a lot of it.
Speaker B:Like when you're looking at marketing, specifically if you're working with clients, for example, you have to personally test and measure what you're doing to figure out what's going to work.
Speaker B:But I will say, so you, you you might have like I love listening to clips from Alex Hermosi.
Speaker B:Right, right.
Speaker B:But he's like hustle culture.
Speaker B:He, he's like do the thing.
Speaker B:No excuses now.
Speaker B:I agree with that.
Speaker B:But you still have to have balance, your own balance.
Speaker B:I'm not talking about some magical work life balance that doesn't exist by the way.
Speaker B:I'm talking about your what you find works for you.
Speaker B:And yes, some, some people might need to cancel their Netflix if they have no self control.
Speaker B:Right.
Speaker B:Like if they can't have self control, then do that.
Speaker B:Always push yourself.
Speaker B:Always.
Speaker B:Never be afraid to do the, the boring simple things over and over and over and over.
Speaker B:But back to the noise.
Speaker B:There's always going to be a hundred people telling you you have to do this five step funnel.
Speaker B:That's how you're going to win.
Speaker B:You have to do this thing over here.
Speaker B:You.
Speaker B:Or you can't win with YouTube anymore.
Speaker B:You have to do crypto.
Speaker B:I mean it's literally like the most random stuff.
Speaker B:I, I find the handful of people, like experts if you will, that I like to follow that speak my language that have a similar lifestyle as myself to just listen to that stuff.
Speaker B:I don't want to be doom scrolling.
Speaker B:Once in a while I'll get a wild hair and listen to something like I like Gary Vee, but he's not like, he's like super Gary Vee.
Speaker B:Yeah but I'm not gonna like I'm going to read all of his books but like listening to him a lot, I just can't.
Speaker B:He's not my same kind of person.
Speaker A:Right.
Speaker B:But he's awesome and super intelligent.
Speaker B:So to answer your question, each of us have to find the types of people that we respect that we align with.
Speaker B:I think aligning with is like that's a whole nother 17 episode podcast deal.
Speaker B:Who you align with.
Speaker B:But find those people and just simply ignore the rest.
Speaker B:Just, just ignore it because you're always going to hear something that doesn't align with you that you don't agree with.
Speaker B:But find the people that you do align with, you do generally agree with and listen to what they're saying, get on their email list, follow them and do that all the time.
Speaker A:Yeah, absolutely.
Speaker A:I love that too.
Speaker A:And, and also I, I'll say two things so that the listener for the benefit of you guys who are listening.
Speaker A:Number one is once you start finding that be secured enough to let others go.
Speaker A:Like because a lot of times there's so many people that like to hold on to.
Speaker A:So, so many things just Be secure enough, let them go, just, just kick them out.
Speaker A:And the other thing is, is I'm going to link an episode down in the show notes for you guys.
Speaker A:I did an episode, I think it was like three, four weeks ago where I called it Balance is a Myth.
Speaker A:And so it's about ebbs and flows.
Speaker A:So I'll link that in the down below for you guys to follow for a great follow up episode to the wonderful Jamie Samples here.
Speaker A:So how do people find you?
Speaker B:So you can find me on all the socials.
Speaker B:Yellow Barn Media, you can also just go toyellowbarn media dot com.
Speaker B:Super simple.
Speaker B:All the links are there as well.
Speaker B:And again, you'll see when you go to my website, it looks like it's all horses all the time, which it is.
Speaker B:But we do work and serve other industries also.
Speaker A:And you had mentioned that you had something you wanted to give away to the audience.
Speaker B:Oh yes.
Speaker B:So if you go to yellowbirdmedia.com and you go under our resources and courses, we've got some options there that you can check into as far as like if you, you know, we've got some resources.
Speaker B:So, and, and again, for me, I love serving and connecting with people.
Speaker B:So just connecting with me, let me know who you are, how I can support you.
Speaker B:You know, if you're a listener, I would love to do that as far as on your socials and that kind of thing as well.
Speaker A:Thank you for that.
Speaker A:So for you guys, all of that will be in the show notes for you guys.
Speaker A:You know me, we're going to make sure we're clicky, clicky so you can go quickie.
Speaker A:Right?
Speaker A:It's kind of one of those things where it's, I want to make it as easy as possible for you to connect with quality people who offer great value and that these are people you want in your spheres.
Speaker A:Like we were talking earlier, if you're trying to get through the noise, Jamie is one of those people that you want in your inbox as much as possible.
Speaker A:So with all that being said, thank you for listening and I'll see you on another episode.
Speaker A:Thanks for, thanks for being with us, Jamie.
Speaker B:Thank you for having me, Jim.
Speaker B:It was awesome.
Speaker A:Thank you for spending this time with me on the Unshakable Life podcast.
Speaker A:My prayer is that today's conversation helps you to build resilience, reclaim peace and step with courage into your God given calling.
Speaker A:If this episode has encouraged you, challenged you or impacted you in any way, could you do me a favor?
Speaker A:Share it with a friend, leave a review and hit the follow so you don't miss what's next.
Speaker A:And if you want more tools and encouragement for your journey and head over to lead with jim.com you'll find resources to help you grow as a healthy, authentic Christian leader, entrepreneur and creator.
Speaker A:And until next time, remember, your foundation is Christ, your calling is unshakable, and your life can make eternal impact.
Speaker A:Break free from the burn now.
Speaker A:Find your true north with your God.
Speaker A:Jim Burgoon stepping forward.
Speaker A:This is the unshakable life.
